GENERAL DESCRIPTION
The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in standard definition (SD), enhanced definition (ED), or high definition (HD) video formats.
The ADV7344 has a 30-bit pixel input port that can be configured in a variety of ways. SD video formats are supported over an SDR interface and ED/HD video formats are supported over SDR and DDR interfaces. Pixel data can be supplied in either the YCrCb or RGB color space.

APPLICATIONS
   DVD recorders and players
   High definition Blu-ray DVD players